Alexis Kestler
With over 1 billion monthly active users, TikTok is the fastest growing social media platform, especially among Gen Z. But why is it so important to grow your following on TikTok?
Benefits Of A Large TikTok Following
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Increased brand awareness: The more people that see your content, the more they‘ll remember your brand and products.
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Potential customers: Followers that regularly engage with your content will be much more likely to purchase what you‘re selling.
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Get ahead of the curve: TikTok is still growing rapidly so gaining traction now means you’ll be popular on the platform later.
So whether you want to promote your business, creative endeavors, or even your own personal brand as an influencer – a sizable TikTok audience is key.
Let‘s get into 10 proven techniques for exponentially growing your followers on TikTok:
1. Use TikTok For Business
Upgrading to a Pro account unlocks valuable analytics like demographics and traffic sources. These insights help you perfect your content strategy to gain more followers.
2. Post At The Right Time
According to HubSpot, Wednesday at 5 PM is the most popular posting hour. Test different times and analyze when your new followers spike to discover your optimal timing.
3. Use Trending Songs And Music
Music is essential for videos to take off on TikTok. Use trending audios, especially current popular songs, to make it more likely you’ll appear for related hashtags and reach new potential followers.
4. Leverage TikTok Influencers
Influencers reign supreme on TikTok, boasting incredibly loyal audiences. Collaborate with nano or micro influencers in your niche to tap into their existing follower base. Services like Ainfluencer connect brands with the perfect content creator partners.
5. Analyze Your Content
Constantly refine your posting strategy based on the data. Pay attention to views, likes, shares, comments, and more to determine which video formats, captions, sounds, etc. resonate best with your audience.
6. Use TikTok Live Streaming
Once you accumulate 1000+ followers, broadcast real-time videos through TikTok LIVE. These raw, authentic streams grab viewers‘ attention, helping you nurture followers.
7. Engage With Your Audiences
Reply to every single comment, ask questions, and encourage discussions. You want viewers returning and engaging as much as possible to boost your visibility on TikTok‘s For You feeds.
8. Use Proper Hashtags
Including hashtags allows people searching for those terms to find your content more easily. Influencer Marketing Hub suggests using both niche AND broadly popular hashtags.
9. Post Educational/Informative Content
While entertainment reigns, some audiences crave learning-based videos. Satisfy their curiosity with "how to" guides, fun facts, insider industry knowledge, and tips linked back to your niche or business.
10. Promote Your TikTok On Other Platforms
Cross-promote your TikTok profile through your Instagram bio, YouTube videos, website, email lists and more. Draw audiences from where you already have a following over to your TikTok.
Post high-quality videos multiple times per day, every day, while employing the above growth tips. Analyze and adapt over time. With consistency across these key strategies, your TikTok will gradually gather unstoppable momentum.
For more assistance expanding your TikTok audience, check out the Instagram and TikTok growth services offered by Ainfluencer. Their managed services handle content creation, community management, influencer partnerships, and analytics – everything you need to transform your TikTok presence!
